Lytics is also an apt example of the CDP venture capital run in the past five to 10 years. It has a headcount of about , half of them in engineering. McDermott spoke with AdExchanger. The most common definition of the category — vendors that capture data from different sources, create unique profiles and either share data back out or create access to that profile — is so broad that it covers hundreds of mar tech companies. To sharpen that, I think the core thesis around the CDP has always been, or should be, intelligence, not data. We have a lot of media and entertainment companies. So that could be like The Economist, but also Ancestry.
Drive campaign strategies that get results
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Today the company announced the launch of its new product, Lytics View. CDPs are the go-to technology for marketers who need to uncover customer behaviors to better segment their user base, identify the content that impacts their bottom line, and automate recommendations that deliver the best experience. Yet most companies believe that integrating a CDP platform takes too much time—time that brands no longer have as they fight to stay relevant and competitive in today's more difficult business landscape. Lytics View dramatically improves the time-to-value by focusing on the data that really matters. Publishers can use Lytics View to make personalized content recommendations that increase reader engagement and drive subscriptions. Consumer packaged goods companies can use it to lift online sales through more relevant and personalized digital offers.
With Lytics, get insights that drive activation. Built for marketing teams, our customer data platform enables your marketing to meaningfully drive engagement with customers and prospects. Lytics CDP gives marketers the tools to not only gather and review data, but use those insights to inform how to best reach and activate customers. Get the tools to track customer behavior, see data-driven customer profiles, and drive campaign strategies that see results. Turn insights into action by providing personalized experiences based on their behaviors and interests. Deliver personalization that grows with your company and treats every customer as an individual across your marketing channels.